Europe's oil and gas industry is undergoing a marked transition, and any oil company that ignores the potential of unconventional gas does so at its peril. The unconventional gas revolution is on the brink of explosion, with oil majors ambitiously vying for first mover advantage in what is considered to be the next big hydrocarbon prize in Europe. Unconventional gas is where the biggest opportunities lie for the world's energy companies as the pressure grows to replace reserves in a world where hydrocarbon consumption continues to rise. The upstream business is turning ...