The global market for artificial lift is rapidly expanding. From an estimated $9.3 billion of revenue in 2012, the industry is expected to reach $16 billion by 2018. North America accounted for more than 45% of the total market in 2012, and additional growth is anticipated through the end of the decade. This Techbook will explore the increasing demand for artificial lift technologies, with special emphasis on unconventional reservoirs. The techbook features a market overview, major types of lift and selection considerations, successes and challenges in artificial lift technology.